”Marketing used to be about creating a myth and selling it and is now about finding a truth and sharing it.”
Marc Matheu

The age of text and writing is slowly fading, which was considered the main aspect of civilization is now on the brink. Move away text, video is taking over! One might wonder why this sudden shift is happening, and in what way is the digital world to blame for it. All of our lives have become digitalized, and when it comes to how we interact with everything on the web we want it to reflect the personality that e have and the aspects of our humanity that is closest to us. This opening is exactly the place where video comes in. And where you should take your marketing!

Video is a gateway to trust!

When they see a face to a name, people start building TRUST! A key fact to remember about video is that’s it’s PERSONALIZED!
Video is the logic response to the more de-personalized Internet, which for years struggled between the age of anonymity and the age of publicity, the age of avatars and the age of profiles. As everyone gets more and more online we are all taking our personalities in the digital sphere. That’s what people expect of brands and products that would make them feel more human, a brand that has the possibility to interact with the customer is always preferred. Why? Because your business really does need more personality in it, because customers want to to know unconsciously how does the brand make them feel and what’s it like. With video it’s easier to construct a face and an emotion to your brand, that’s why it has an advantage over all other forms of marketing because it puts the human factor first.

Video is good for business!

The numbers favoring video also speak for themselves, 81% of businesses use video as a marketing tool, up from 63% over the last year. Users view more than 1 billion hours of video each day on YouTube. The eyes are on videos, and you want the eyes of the customers to be on your product, so give them video! If this is not enough to convince you to get into the video marketing business immediately. Then the final argument rests in these final stats. 90 percent of consumers indicate product videos directly inform purchase decisions. 92 percent of videos viewed via mobile are shared compared to other modes of access. 95 percent of consumers retain communicated information through video, while only 10 percent retain information from reading. And to top it all off: Video offers the best return on investment, as 51.9 percent of marketing experts agree.

Video is good for SEO.

Consumers love video as a learning tool, they’d like to spend more time watching videos to get informed or educated on something than just text. Video increases organic search traffic on a website by 157%. Just remember that Uncle Google loves videos. Have you ever searched a keyword on Google and found that the results included YouTube videos? It’s important for us not to forget that YouTube and Google are intimately connected. That’s why Google pulls optimized results from YouTube to appear in some types of keyword searches. According to Brian Dean from Backlinko, Google typically pulls YouTube videos as results for these types of searches: reviews, how-to keywords, tutorials, sports or fitness related searches and funny videos. We end this part with another statistic: companies utilizing video content experience a 41 percent increase in traffic through web searches compared to others who don’t include video in their content strategies.

What can video do for my brand?

Highlight your company’s accomplishments. Video is a great way to showcase where you are at as a company, and what have you done so far. Counting your successes in video format can be lots of fun!
Create videos related to the products you’re selling, answer common questions within that sphere, or discuss other relevant topics. This positions your business as an expert in that field.
Put the customer first! That’s what video allows via testimonials and interactive videos. People like to see how other’s reacted to your product and to be able to ask you questions as transparently as they can and video will provide you the tools for this type of interaction.

Most of the content marketing will be video!

Mobile consumption of video content continually rises by 100 percent annually. Most people watch at least some video on their mobile devices. Businesses must evolve with the times or die out. Getting into video early allows you to be ahead of the curve.