Creativity and marketing have gone hand in hand ever since the marketing booms of the interwar period, as well as the post WW2 period. It has always been an essential part of what makes a brand, be it with the message it conveys, or be it through design, film or music, companies have always used marketing combined with the arts for bigger impact as well as for a more personal approach into the mind and soul of its customers.

When everything in the world went digital, marketing and art along with creativity took a step forward. Everything became readable and viewable online and allowed for the creative minds of today to challenge themselves once more for a greater feat than of using the traditional ways fo communicating with people about what they are offering, selling and putting out there in the market.
Digital marketing is a blend of many creative efforts that all combine into one. We will look into some of them now.

Visual Identity

In the world of digital, it’s all where the eyeballs are! And that’s why building a recognizable identity that can be visually experienced is important for your brand. When we see something familiar as Coca Cola and McDonald’s we always know what they are because of how visually through their marketing they have been presented to us. It’s important to have an identity that sticks to the product and tells its story. This is where copywriters and designers can get creative.

The Message

Slogans, catchphrases, witty titles, everything is incorporated in the message. Every word and letter written on our platforms is key to presenting the feeling, thoughts, and ideas we want to share with people. And we can get very creative in crafting them.

Interaction

Social Media is a two-way street, you can get creative with the way you communicate and respond to your audience. The conversation that will be made between you and your audience on social media is a place for many creative and informative talks that can not only get you closer but also build more trust in the process.

Digital Marketing is a place that offers a lot of space for creativity and a lot of space for growth when it comes to using the right strategy that is needed for your business.