1. Go where the customers are

Almost 60% of U.S. adults use Facebook on a regular basis. It will be safe to say that’s where the general public is, and where it’s best for you to place your products, companies, and brands to be.

2. More options and features

You can easily get creative and interact with your customers in ways never before imagined by traditional marketers. That’s why it’s a challenge to get the business, but it’s one that gets to be a good investment in the long run. With so many new options and ways to place a certain product in a market that is changing by the day, you might panic, but don’t worry, that’s what companies like us are here for. We do all the hard work, so you don’t have to. Working on a day to day basis to get a handle on all the marketing opportunities that social media provides. From posts, stories, video content, ads, etc.

3. Numbers don’t lie

Here is some data that will make you rethink your marketing strategy:

94% of B2B marketers are actively using LinkedIn for marketing. 90% of B2C businesses report social media as being the most effective content marketing tactic. More than 80% of shoppers/buyers do their research online before investing in a product/service.

4. Closer interaction with customers

Digital Marketing is a gateway to getting to know your customers on a more personal level, through it you can get more info and insight into their daily lives and habits. With the options of chatting, commenting and replying you are becoming an important part of his life, which is more and more becoming digital itself.

5. Speedy way of communication

Not only is the conversation between business and customer getting closer with social media, but it’s also getting faster, many things will get done in the least amount of time thanks to the nature in which the tools of the modern communication function.
Overall the tides are changing and you better get on it. It’s never too late to start thinking and rethinking your marketing strategy, which will almost certainly leave the traditional ways of communication and turn fully to digital.